Influencer marketing has been touted as a new technique; Social Media has developed many individuals that have an amazing online reach and influence. However, Influencer marketing is actually a time-trusted marketing technique. Humans have always looked to those they like or admire for recommendations and inspiration.
At its core, Influencer marketing is about connecting brands or products with people who have influence within a field to reach or engage your customers. This form of marketing can add credibility to your marketing campaign, help you reinforce key brand attributes and give you a “personal” connection with potential customers that are constantly bombarded by content from multiple sources and angles.
N4MD’s product, the Interest Server is used by many of our clients as an integral part of their Influencer marketing process. Contact us to learn what we can do to help your campaign.