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2015: A New Focus on Technology for Retail

2015: A New Focus on Technology for Retail

Many brick and mortar retail shops are being faced with dwindling sales and or closings. Ecommerce sites are often the cause of pain for the traditional retail demise. Over the past year, there have been many innovations within the retail space, and Tech savvy companies are trying out new technologies to bring their customers in-store, and keep them engaged with the help of Social Media and Mobile.

2015 will be the year of the Internet of Everything. Home automation, Wearbles, SmartTV’s; this year we will see more and more products becoming connected to the Web. Retailers are looking into turning their entire retail shops into smart spaces by using geolocation, beacons, push notifications and mobile apps. And with this comes a need for content for all of the new connected devices.

Retailers will be able to send hyper relevant and personalized content to customers in-store or at home. There will be massive amounts of data collected from the smart stores, wearables and mobile devices. This data will inform the retail stores what is “trending” and what the consumer is interested in.

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