This is the second part of our tips to building a Flipboard audience. The first four are detailed here.
5) Promote – This is probably the easiest of the secrets. Find your shortened URL for your magazine and promote it like crazy. Add it to the bottom of your email signatures – personal and corporate; include the title of your publication and the URL on your business cards, letterhead and any print advertising. If someone has a browser, a smartphone or tablet, you should consider them a potential reader; and interested in the magazine you’ve curated.
We have a client that has turned his corporate Facebook page into a promotional machine for his Flipboard magazines (he has 9). He simple takes a screen capture of the magazine and uses the image to create a post on the company’s Facebook page. When Facebook users see the post and click on the link, they are driven to the Flipboard magazine and encouraged to subscribe.
6) GIFs – Animated GIFs are gaining global interest with the increasing popularity of Social networks like Vine. And Flipboard made a clever move in early 2013 by allowing animated GIFs to play within Flipboard magazines, but more importantly within the Flipboard menu as animated cover art.
Many people haven’t taken the time to notice that Flipboard’s menu has a brilliant “trigger” built into its design. When a reader launches Flipboard and opens the magazine menu, any new magazine with new content “flips” its cover art to inform the reader that there is new content – This is why it’s so important to change your cover art daily. So, the magazines that flip their cover art are often the magazines that gain the most interest and grow their audience.
So what’s better that changing your cover art often and announcing to readers that you have been hard at work, curating new content? An animated cover. Yep, if your cover art is an animated GIF, it will animate within the magazine menu. It’s like having a “neon sign” promoting your magazine. The more colorful, interesting and dynamic the GIF, the more it will incise readers.
7) Collaboration – In the same way that musicians collaborate on albums, Flipboard allows individuals to collaborate on magazines. Why collaborate? Well, for the same reason that Jay Z and Kanye West, collaborate on music projects; they are able to share the workload, they benefit from combining their individual fan base, and often 1+1=4. Often an outside perspective brings new sources of content and a fresh take on magazines. Think of collaboration as Reflipping with agreement and purpose. It’s often a good idea to frame up the length of the collaboration, to define who will focus on what type of content, and to have a graceful way to end the collaboration if things don’t go as planned. Read more
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- As a company, we’ve been creating Flipboard magazines (we like to call them Social Magazines) since Flipboard was just a young iPad app. With 50,000,000+ active users, we’ve come to believe that Flipboard is destined to become the YouTube of flat content (think text, photos, and illustrations). A few months ago, we created a corporate [...] Read more – ‘4 (of 10) Secrets to Building an Awesome Audience on Flipboard’.
- N4MD Travels to SXSW to Talk Corporate Curation
- Last month we traveled to Austin to attend the South by Southwest (SXSW), the seminal digital/movie/music conference. Atlanta’s alt weekly paper, Creative Loafing, followed and documented our journey from start to finish. We are deeply appreciative of the coverage and Max Blau (the assigned photo journalist) did an amazing job of visually capturing the energy and scale of [...] Read more – ‘N4MD Travels to SXSW to Talk Corporate Curation’.
- Introducing the Interest Server
- After months of work we are proud to be announcing our Interest Server © this afternoon at the Flashpoint demo day in Atlanta. Stay tuned… Read more – ‘Introducing the Interest Server’.